50% of brand consumers already use AI-powered search today, and £560 billion of consumer spend will flow through AI tools by 2028. The truth is, if you’re wondering when AI is going to impact online research and search behaviour, you’re already too late, because an increasing number of guests and visitors are quickly defaulting to ChatGPT, Claude, Gemini, CoPilot, and Perplexity to guide their purchasing decisions.
kahani is the only framework in the UK created specifically for the hospitality and themed attractions industry. Built by Cambridge-trained writers and narrative neuroscience specialists who understand how emotion drives decision-making – and how algorithms interpret it.
Through Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO), we study how large language models read, rank, and relay your content, then train them to recognise your brand’s unique voice, intent, and values. The result is visibility across AI search results – and to the right guests and customers – that convert into actual bookings and loyalty.
Kahani is the first framework in the country that combines storytelling with deep GEO strategy - specifically for hospitality and themed attraction brands.
The kahani framework: Book the complete AI-optimised story strategy, or select the modules you need.
Every kahani module begins with Discovery, as a prerequisite. We use this time to understand your goals, target market, brand personality – and of course, you.
What this looks like:
A 90-minute session, live or virtual, that we may record with your permission. The session is structured with key questions and conversation points we will have prepared beforehand; and you will leave feeling reassured and excited about the future of your brand. Following Discovery, you will receive tailored guidance notes from our team, as well as a detailed action plan that you can either start implementing with us, or with your in-house team.
Price: £595
Create your brand’s story and narrative arc. This can be a fiction or non-fiction story, it does not necessarily mean just your brand’s founding story (we like to go creatively deeper than that).
What this looks like:
A detailed document that defines your brand’s origin, worldview, and emotional promise, all in one story/ narrative spine. This story becomes the reference point for all future copy, campaigns, guest communications and AI-facing content. You will receive a long-form version, a short-form version, and a micro-version of your new brand story, as well as guidance on how to use it.
Price: £4995
FLEXIBLE PAYMENT OPTIONS AVAILABLE
Defining how your brand sounds, behaves, and expresses itself across every touchpoint, and how it shows up in AI search.
What this looks like:
A practical tone-of-voice guide that sets the rhythm, vocabulary, emotional temperature and linguistic boundaries for your hospitality brand. This document is written for humans and machines alike, so your voice remains consistent across websites, listings, menus, guides, emails, social content, guest messaging, and AI-generated outputs (to name but a few).
Price: £12,000
FLEXIBLE PAYMENT OPTIONS AVAILABLE
Understanding how guests and visitors search, what they ask, and where they browse online.
What this looks like:
A digital intent map showing the real questions guests ask, the language they use, the platforms they trust, and the moments where decisions are made. This insight informs what you write, where you place it, and how AI engines learn to associate your brand with specific needs and desires.
Price: £3,500
Writing content that ranks in AI search without losing soul.
What this looks like:
AI-readable, story-led copy for key brand assets such as website pages, property listings, experience descriptions, campaign narratives, and long-form editorial content (to name but a few). This may also include GEO-focused reports outlining why pieces were written the way they were, and how they support AI visibility over time.
Price: POA
Teaching teams to write and apply your brand story consistently.
What this looks like:
Live or recorded training sessions that show teams how to write, speak, and communicate, to satisfy both AI search engines and target guests and visitors. This also ensures consistency across departments, protects the brand voice as you scale, and reduces reliance on constant external rewriting.
Price: From £440 per month
Fine-tuning large language models (LLMs) to replicate your tone and story patterns, keeping every AI output on-brand.
What this looks like:
Live or recorded training sessions with you and/or your team. Also included: Structured prompt libraries, tonal patterns, narrative examples (we deliver detailed documents) that show you how to train AI tools to emulate your brand’s voice, values, and storytelling logic. This keeps your future AI-assisted outputs aligned, recognisable, and on-brand – even as the technology evolves.
Price: POA
kahani delivers its strongest results when all framework elements run together
(Full kahani package: £15,000*)
*Flexible payment options available
kahani mini
For small, but mighty, hospitality and themed attraction brands that want to be found by AI search tools and repeatedly chosen by humans.
A full rewrite of your website copy, so that it is story-led and optimised for AI-enabled search. Perfect for a single villa or small hotel company, short-term rental companies with a portfolio of up to four properties, small pop-up stores and experiences, cafés, restaurants and small attraction sites. Includes up to five key web pages and two rounds of edits.
Price: £795
We take the About Page on your website, and turn it into a story experience. This quick rewrite captures the essence of your brand, in a way that is likely to get cited and repeated by AI search tools. You can also repurpose this copy for your LinkedIn company bio, presentation decks, and other key marketing assets. Includes up to two rounds of edits.
Price: £395
A crafted sequence of three emails that blend story and strategy, written to engage your audience and be AI-search friendly. Perfect for promoting new experiences, re-engaging past guests, or telling a short story arc. Includes up to two rounds of edits and is delivered ready to send.
Price: £495
If you’re looking for another story-led, AI-optimised boost beyond these offerings, kindly reach out. We can craft a bespoke mini service just for you.